These regulations are intended to balance the need to protect the public health, safety, welfare, and aesthetics of the community with the need for adequate identification, communication, economic development, and advertising. These sign regulations have the following specific objectives:

(a)   To ensure that signs are designed, constructed, installed, and maintained according to minimum standards to safeguard life, health, property, and public welfare;

(b)   To allow for and promote positive conditions for sign communication;

(c)   To reflect and support the desired ambiance and development patterns of the various zoning districts, overlay zones and adopted plans of the City;

(d)   To promote an attractive, urban environment; and

(e)   To allow for adequate and effective signs whose dimensions further the interest of public safety and the needs of the motorist in locations where signs are viewed from the street or roadway.

(Code 2020)